National Day golden week big data outbound tourism high star hotel popular – Shanghai channel-liuxiaobo

The National Day golden week big data: outbound high star hotel – Shanghai Channel – blowout sought people.com.cn original title: National Day Golden Week: outbound high star hotel blowout sought after October 7th, 2016 National Day holiday tourism market information released by the National Tourism Administration, the National Day period, a total of 593 million tourists trips, an an increase of 12.8%, total tourism income of 482 billion 200 million yuan, an increase of 14.4%. "Big data through Ctrip, the National Day period, showed the following characteristics: outbound showing a blowout situation; in the hotel of choice, more and more tourists tend to choose high star hotel; at the same time, passengers booking exit ticket, also basically" with "the corresponding national WiFi travel products." The person in charge of Ctrip is said. The outbound travel blowout customized tour into "black horse" Ctrip big data show that during this year’s national day, the residents of the first choice of domestic tourism across the province, followed by overseas travel, Hong Kong, Macao and Taiwan tourism and suburban tourism. Earlier, according to a joint investigation of Chinese Tourism Research Institute, Ctrip Travel experts, Shanghai, Beijing, Chengdu, Guangzhou, Shenzhen, Hangzhou, Nanjing, Wuhan, Tianjin, Chongqing, Xi’an, Xiamen, Kunming, Changsha, Qingdao, Shenyang, Zhengzhou, Guiyang, Hefei, Ningbo is the largest number of domestic travel city. Shanghai and Beijing won the crowns with obvious advantages. The demand for outbound tourism is "still exuberant" and is growing very fast. Ctrip data show that during the golden week, the outbound visitors were close to 6 million, creating a new historical high. Among them, South Korea, Thailand and Japan are still the first choice countries for Chinese outbound travel. Because of the typhoon detour, there was no large-scale rainfall throughout the national day during the national day, which made the people who had planned to be home. According to the monitoring, the trip of Ctrip during the period of Golden Week travel increased by 200% last year, and people’s enthusiasm for traveling is very high. Another slightly unexpected feature is that the custom tour is a "black horse" in the market. For the first time this year, a large number of consumers have traveled through custom – made travel platforms, which grew by more than 400% last year. The high star hotel is willing to take the tourists for the quality of the national day trip upsurge also drive the Ctrip hotel reservation growth. Ctrip hotel experts, with the increased number of travel and tourism consumption upgrade, consumers are increasingly concerned about the quality of tourism, comfortable accommodation environment is particularly important in the journey, the high star hotel (4 star -5) become a popular choice for tourists travel accommodation bookings over the same period last year, growth of over 50%. Among them, thanks to the continued fiery of outbound travel, the national holiday overseas high star hotel bookings increased by more than 60% year on year. At the same time, the domestic high star hotel reservations also maintained high growth rate. From Ctrip users’ booking data, during the National Day holiday this year, more than 5 of the tourists chose to stay in the high star hotel. The occupancy rate of overseas high star hotels accounted for 70%, which is higher than that of the same period last year. This shows that more tourists are willing to pay for the quality tour. Ctrip previously released data also show that consumers choose a hotel in the country, preference from Ctrip booking Hilton, Sheraton, Shangri-La, Crowne Plaza, BTG Jianguo Hotel Brands; overseas tourists in the direction, Amy, Wenstin, Ritz Carlton, Kempinski etc.. The demand for the exuberant outbound WIFI of the feeder is marked by the traveler’s flight reservation in Ctrip Travel Network, and the Ctrip is "equipped" with the corresponding WiFi for the passengers. Although a portable WiFi can be used for 5 or 6 mobile phones, such as tablet or computer, but according to the statistics of Ctrip, during the national day, an outbound WiFi is only shared by 2 passengers. "It may be related to the experience of people asking for the speed of the net." Ctrip Travel Network airline ticket experts said that Japan, South Korea, Thailand are the country of high frequency use of destination country for the outbound WiFi. The service of the feeder has become another bright spot. According to the statistics of Ctrip, this year’s "eleven Golden Week" period, at two o’clock in the morning at 5 o’clock -8, at 21 o’clock in the evening -24 points, the demand for shuttle bus is the most vigorous. However, the report on the shuttle bus used by Ctrip showed that the passengers who took the shuttle bus per person spend 38 minutes to catch up with the plane, and the single average price is even cheaper than that of a taxi. More time – saving than public transport and a cheaper shuttle service than a taxi, it’s not a surprise to be welcomed by passengers on this National Day holiday. (Yan Yuan and Han Qing: commissioning editor) 国庆黄金周大数据:出境游井喷 高星酒店受追捧–上海频道–人民网 原标题:国庆黄金周:出境游井喷 高星酒店受追捧 10月7日,国家旅游局发布的2016年国庆假日旅游市场信息显示,整个国庆节期间,全国共接待游客5.93亿人次,同比增长12.8%,累计旅游收入4822亿元,同比增长14.4%。 “通过携程大数据,整个国庆节期间,呈现出几个特点:出境游呈现出井喷态势;在酒店选择上,越来越多的游客也偏向于选择高星酒店;与此同时,旅客在预订出境机票时,也基本上‘配备’了相应出行国家的WiFi产品。”携程相关负责人介绍称。 出境游井喷 定制游成“黑马” 携程大数据显示,今年国庆节期间,出游的居民首选国内跨省游,之后依次是出国游、港澳台旅游和近郊游。 稍早前,根据中国旅游研究院、携程旅游专家的联合调研,上海、北京、成都、广州、深圳、杭州、南京、武汉、天津、重庆、西安、长沙、厦门、昆明、青岛、沈阳、郑州、贵阳、合肥、宁波是国内出游人数最多的出发城市。上海、北京以明显优势获得冠亚军。 出境旅游需求“依然旺盛”,增长非常快。携程大数据显示,黄金周期间,出境游人次接近600万,创出了历史新高。其中,韩国、泰国、日本仍是国人出境游的首选国家。 由于台风绕道,国庆期间全国范围内没有大规模降雨,这让原本计划宅家的人们走出了家门。根据监测,携程周边游黄金周期间的出行量同比去年增长200%,人们的出游热情异常高涨。 另一个稍感意外的特点是:定制游成为市场中的“黑马”。今年黄金周,首次有大量消费者通过携程定制游平台量身定制路线出游,同比去年增长超过400%。 高星酒店受追捧 游客愿为品质买单 国庆出游热潮也带动了携程酒店的预订增长量。携程酒店专家介绍,伴随出游次数增多及旅游消费升级,消费者越来越关注旅游品质,旅途中舒适的住宿环境尤为重要,高星级(4星-5星)酒店成游客出游住宿热门之选,预订量较去年同期增长超50%。 其中,得益于出境游持续火热,国庆假期境外高星酒店预订量同比增幅超过60%。同时,境内高星酒店预订也保持了高增速。 从携程用户预订数据来看,今年国庆长假期间,超过5成游客选择入住高星酒店,其中境外高星酒店的入住占比为70%,均高于去年同期水平。这表明,更多游客愿意为品质游买单。 携程此前发布的数据还显示,消费者在国内选择住酒店时,偏爱从携程预订希尔顿、喜来登、香格里拉、皇冠假日、首旅建国等品牌酒店;境外方向,游客热衷入住艾美、威斯汀、丽思卡尔顿、凯宾斯基等。 接送机需求旺盛 出境WIFI成标配 游客在携程旅行网预订出境机票时,携程也“配备”了相应的WiFi供旅客选择。 虽然一台随身WiFi可供5、6台手机,平板或电脑等设备使用,但据携程旅行网的统计,国庆期间,一台出境随身WiFi平均只供2名旅客分享使用。“这或许跟人们要求网速流畅的体验有关。”携程旅行网机票专家表示,日本、韩国、泰国是出境随身WiFi的高频使用目的地国家。 接送机服务成为另一大亮点。根据携程的统计数据,今年“十一黄金周”期间,在早上5点-8点,晚上21点-24点这两个时间段内,接送机用车需求最为旺盛。 而携程此前发布的《接送机用车报告》则显示,乘坐接送机专车的旅客,人均花38分钟赶飞机,单次均价甚至比打车更便宜。比公共交通更省时,比打车更便宜的接送机服务,在这个国庆假期受旅客欢迎并不意外。 (责编:严远、韩庆)相关的主题文章: