Category Archives: Software

Search page revision, advertising madman Google what to do – Sohu Technology 恶魔首席的珠光宝妻

Search page revision, "advertising madman" Google what to do? – Sohu science and technology, when the science and technology media cannon short gun aligned on the novelty of MWC, Google search advertising history of the largest revision news, it is easy to diffuse in a happy atmosphere. Well, Google changed the desktop version of the search interface layout, the right advertising was canceled in favor of the search results is displayed at the bottom of 4 ads, display 3 ads — in other words, the user can only be a lower advertising page position, see yourself looking for information. Google also said that the adjustment will be completed globally, and will affect all language websites. This is not surprising. Google has been optimizing search ads over the past year. In the first month of Alphabet after the earnings release conference call with analysts, analysts to Google executives asked: "where are the Google website’s future growth? It seems more likely to improve the user experience, increase the advertiser’s return on investment, rather than increase advertising." But at least now it seems possible to improve the user experience, and it may be true to increase the advertiser’s investment. Once out of business needs revision of intuition to know, the right to cancel the advertising, in order to better adapt to the mobile phone search page width, right after the cancellation of advertising, desktop search and mobile phone terminal interface will be very similar. Of course, the advertising "sticky" approach will undoubtedly make instant pop-up ads more eye-catching, as you can imagine, especially the top 4 advertising, is bound to become an excellent location for advertisers to search a hotly contested spot, DigitasLBi senior vice president of marketing Shilaiya in · kusha said: "because we need to be more active the competition the top 4 advertising, so the cost per click will rise." Google also said that the cancellation of the right advertising is due to business considerations, they will continue to improve the advertising layout, in order to provide accurate search results for users, while fully taking care of the interests of advertisers. In fact, according to media reports, although the AdWords sidebar ads are removed, but also for Google catalog advertising (Product Listing Ads) set aside more space, it will also request — in some commercial high value search such as car insurance and hotel search page on the top 4 additional advertising. To be sure, for those advertisers and advertising companies that don’t have money, Google’s revision is good news, after all, advertising information can be seen in the first time. But for sure, when this has a long history of advertising media has not yet fully evolved into "useful information" before, Google’s move to the user is not friendly, after all the sudden advertising will destroy the search experience — you know, especially including the title text, Web links and other description 4 a top advertising, will occupy a lot of space on the screen. I looked at it, and even some of micro-blog’s Google fans in China didn’t buy it – "it’s not good," and dominated the mainstream voice. Advertising: Valley)

搜索页面改版,“广告狂人”谷歌要干什么?-搜狐科技   当科技媒体们的长枪短炮对准MWC上那些新奇之物时,谷歌对搜索广告进行有史以来最大规模改版的新闻,很容易弥散在一片欢愉气氛之中。嗯,谷歌改变了桌面版搜索界面的广告布局,右侧广告被取消,转而在搜索结果上方展示4条广告,底部展示3条广告――换句话说, 用户只能在广告页面更下侧的位置,看到自己正在寻找的信息。谷歌也表示,此次调整将在全球范围内完成,并将影响所有语言的网站。   这并非意外之举,过去一年,谷歌一直在对搜索广告进行优化。在这个月初Alphabet发布财报后的分析师电话会议上,就有分析师向谷歌高管询问:“谷歌网站未来的增长点在哪里?看起来似乎更可能是改善用户体验,增加广告主投资回报,而不会是增加广告量。”――但至少现在看来,改善用户体验尚且存疑,增加广告主投入倒有可能是真的。   一次出于商业需求的改版   直觉上便知,取消右侧广告位,是为了更好地适应手机端搜索页面的宽度问题,取消右侧广告位之后,桌面版搜索界面将会与手机端很相似。当然,将广告位“置顶”的做法无疑会让瞬间弹出的广告更为惹眼,可以想象,尤其是4个顶部广告位,绝佳的位置势必将成为广告商的必争之地,DigitasLBi搜索营销高级副总裁施莱亚·库沙里就表示:“由于我们需要更积极地竞争最上方的4个广告位,因此每点击成本将会上涨。”   谷歌方面也表示,取消右侧广告是出于商业需求的考量,他们也将据此继续改进广告布局,在为用户提供准确搜索结果同时充分照顾广告投放商们的利益。事实上,据媒体报道,虽说边栏AdWords广告被移除,但这也为谷歌的产品目录广告(Product Listing Ads)留出了更多空间,谷歌也会在某些商业价值颇高的搜索请求――譬如汽车保险和酒店等搜索页面的顶部增加额外的第四条广告。   可以肯定,对于那些不差钱的广告主和广告公司来说,谷歌改版算得上是好消息,毕竟广告信息能在第一时间映入眼帘。但更为确定的是,在当广告这种拥有漫长历史的媒介尚未完全演化为“有用的信息”之前,谷歌此举对用户而言可不算友善,毕竟突如其来的广告会破坏搜索体验――要知道,尤其是包括标题文字,网页链接及其他描述的4条置顶广告,将会占用大量屏幕空间。我看了下,就连微博上一些中国的谷歌粉丝也对改版并不买账――“这样做不好吧”占据了主流声音。   广告:谷歌的基石   其实一切无需多言,广告本就是谷歌商业模式的基石。   如你所知,谷歌母公司Alphabet月初发布了架构调整之后的首份财报(成立母公司Alphabet很大程度上是为了在财务上明确区分谷歌部门和其他研发部门,以免让后者赌注未来的亏损影响公司整体的市值)。Alphabet去年第四季度营业收入213亿美元,净利润49.2亿美元――其中谷歌广告收入190.8亿美元,同比上涨17%。   所以,谷歌算得上是母体Alphabet的“提款机”或者是“筑梦基金”,包括搜索,广告,安卓等业务在内,全年营收达到745.4亿美元,运营利润234.3亿美元。其他业务,包括聚光灯下的无人驾驶汽车,高空热气球等在内的实验性项目全年营业收入为4.48亿美元,这部分收入主要来自Nest和谷歌光纤服务Fiber等,而其他业务部分,全年运营亏损35.7亿美元,比2014年亏损的19亿美元增加接近1倍。   另外,在一个言必称流量分散,搜索引擎不再重要的移动时代,凭借沉淀多年的用户数,谷歌广告业务也并未衰退。据eMarketer的报告显示,到2017年,谷歌依旧将占据移动广告市场营收32.4%的份额,是第二名Facebook的2倍――颇值一提的是,这个占比在2013年是37.7%和14.4%,变化之细微超出了不少人预期。   其实某种程度上,广告作为现阶段整个市场环境的“刚需”,其成为搜索巨头最为仰仗的盈利方式实属正常――而由于谷歌的“垄断”属性,甚至增加了广告的必然性。就像一位国外学者所言:“尽管广告业从整体上看是一个零和博弈,但其形式会从印刷刊物逐渐朝广播,电视以及数字化的形式转变,因此我们看到数字化广告行业取得了显著增长。但数字化广告行业也受制于聚合理论(Aggregation Theory),而这个理论的关键恰好是‘赢家通吃’的模式,因此作为‘王者’的 Facebook 和 Google 理所当然可以领取所有的奖励。”   嗯,赢家通吃的另一个名字也许即是自然性垄断,彼得·蒂尔就表示,企业竞争的最高形态就是两个字――垄断。   不久之前,美国科技博客Stratechary一篇文章就非常精彩地道出了谷歌的某种本质:“任何公司想要被潜在的客户与顾客发现,都无可选择地只能服从这家搜索公司的指挥棒――不管是清理可疑的SEO,让他们的网页更加移动友好,或者适应‘移动页面加速’项目要求。一些出版商时不时纠集起来试图挑战这个搜索巨人的影响力,结果短短几周内就发现流量成大坑,只好又‘爬’回来了。现实是:大多数人通过谷歌发现大多数网页――这意味着谷歌得以对网上发号施令――然后可以卖最贵的广告出去。”   嗯,尽管你可以颇为高冷地表示“广告只是工业时代商业的一个幸运”,但这也许就是现阶段搜索巨头的唯一命运――用广告换取未来。某些时候,它可能牺牲了用户体验,甚至在这样一个数据与隐私纠缠不清的时代转捩点,还可能因营销广告而伴随着社会资本的阶段性下降,你知道,人们对谷歌“不作恶”的质疑从未间断。   这背后逻辑很好理解,对于曾在历史中诞生的互联网巨头而言,没有人可以挥刀自宫。至少在现阶段,最好的变现方式还是广告(谷歌,百度),电商(亚马逊,京东)以及游戏(暴雪,腾讯)。所以,在赌注未来的同时(这个当然重要),深耕已经成熟的商业模式,发掘新的潜力,找到一个平衡点,也许才是真正成熟的表现。   李北辰 文(知名科技自媒体,致力于为您提供文字优雅的原创科技文章;微信公号:李北辰)相关的主题文章:

Just like Zhang Yuqi, you need a fishtail skirt that goes on the streets 天津财经大学是几本

Comparable to Zhang Yuqi forest, you need a street skirt to lead the way: the mermaid, starring Zhang Yuqi and Lin Yun, will be released for more than a week, and the two Mermaid model will attract many guesses. Fishtail modeling not only gorgeous sense, more women add clever fairy gas…… But, what we’re going to say today is more constructive – you can wear the streets of the fishtail skirt! The movie "Mermaid" Zhang Yuqi, Lin Yun starring Mermaid   star red carpet on the fishtail skirt, good fantasy…… Dream big fish eyes, red carpet stars star, you will be fascinated? But I have to say, it’s no conscience to recommend these fishtail dresses all over the world to the media people, OK?! I don’t walk on the red carpet. Do I use these to mop the floor?…… So, but will recommend today sister to make your legs look more slender, hips look more three-dimensional "street wear fishtail skirt"! You can wear on the street, let me be more thinner and more beautiful fairy’s skirt is what I want! That said, wearing this small fishtail skirt star, the absolute number of "pragmatism" fishtail skirt little princess Olivia Palermo, literally yisou is a bunch of different kinds of fishtail skirt collocation. With knitted, shirt, camouflage collocation, each one looks relaxed and casual, but fashionable do not want. Olivia Palermo, Princess of Olivia Palermo, let’s see what kind of fishtail skirt you can wear to the streets. First of all, the dress is simple, easy to wear, no need to match, as long as one dress to the end is enough. Fishtail dress model: Olivia Palermo tail dress demonstration where spike fish model Rita ora dress fishtail dress fishtail dress Cummings Whitney demonstration demonstration is worth noting: if the thigh thick recommended long skirt styles; plump buttocks? You can try Whitney Cummings both sides of the color is deep, the middle of the color of the skirt to modify; young girls afraid of too elegant, Hold can not live? Learn that Rita ora has a sports silhouette that suits you best! You can try a single product, with these…… Boutique Moschino embroidery wool tweed dress Christopher Kane STRIPE ELASTIC plain knitted dress Altuzarra flounced metal burning flower fishtail skirt dress Georgette demonstration: Olivia Palermo fish skirt Olivia Palermo fishtail skirt demonstration demonstration Miranda Kerr fish skirt Olga Kurylenko fishtail skirt demonstration demonstration is worth noting: if you do not have Miranda Kerr so perfect figure, recommendations or choose the same color skirt X coat collocation, more insurance, and choose the skirt above the knee style, plus. 媲美张雨绮林允 你需要一条能穿上街的鱼尾裙   导语:由张雨绮、林允主演的《美人鱼》还有一周多就要上映了,两人的的美人鱼造型更引得大家很多猜想。鱼尾造型不仅华丽感十足,更为女人增添灵动的仙气……But,我们今天要说的更有建设性的――可以穿上街的鱼尾裙! 电影《美人鱼》 张雨绮、林允主演的《美人鱼》  明星红毯上的鱼尾长裙,好美好梦幻啊……星星眼~ 明星的梦幻红毯大鱼尾,你也被迷倒了?   但是不得不说,推荐这些满地都是布的鱼尾礼服给大众的媒体人,简直就是没良心,好么?!我又不走红毯,是要用这些来拖地吗……so,姐今天要推荐的可是会令你的腿部看起来更纤长,臀部看起来更立体的“穿上街的鱼尾裙”! 可以穿上街,让我更仙更瘦更美的裙摆才是我想要!   那么说到,穿这种小鱼尾裙的明星,绝对要数“实用主义”鱼尾裙小公主Olivia Palermo,随便一搜就是一堆不同款的鱼尾裙搭配。与针织、衬衫、迷彩搭配,每一款都看起来轻松随意,却时尚得不要不要的。 实用主义鱼尾裙小公主Olivia Palermo   以Olivia Palermo小姐为范本,让我们看看你可以把哪些鱼尾裙穿上街。首先,连衣裙款,简单好穿,不需要费劲搭配,只要一件穿到底就够了。   鱼尾连衣裙示范: Olivia Palermo鱼尾连衣裙示范 何穗鱼尾连衣裙示范 Rita ora鱼尾连衣裙示范 Whitney Cummings鱼尾连衣裙示范   值得注意的是:如果大腿较粗建议选择裙摆较长的款式;臀部较丰满?可以试试Whitney Cummings 两侧颜色深,中间颜色浅的裙子来修饰;年轻姑娘怕太优雅Hold不住?那就学Rita ora 有运动廓形的款式最适合你们了!   你可以尝试的单品,有这些…… Boutique Moschino 刺绣羊毛混纺花呢连衣裙 Christopher Kane 条纹弹力平纹针织连衣裙 Altuzarra 荷叶边金属感烧花乔其纱连衣裙   鱼尾半身裙示范: Olivia Palermo鱼尾半身裙示范 Olivia Palermo鱼尾半身裙示范 Miranda Kerr鱼尾半身裙示范 Olga Kurylenko鱼尾半身裙示范   值得注意的是:如果你没有Miranda Kerr那么完美的身材,建议还是选择同色系的半身裙x上衣搭配,更加保险,而裙摆选择高于膝盖的款式,再加上露出脚面的高跟鞋,可以更好地帮助我们拉长腿线条……拥有超模大长腿,还会难吗?   你可以尝试的单品,有这些……   sandro 条纹半身裙 Mary Katrantzou 印花鱼尾板神曲 Steve J & Yoni P 荷叶边牛仔布中长半身裙 Victoria Beckham 垂坠弹力羊毛中长半身裙 裙摆扭起来   最后,让我们一起穿着俏丽小鱼尾,欢乐地扭起来吧~周一够Happy,才会有美好的一周嘛~ 版权声明:原创稿件,如需转载,请严格注明出处新浪时尚。相关的主题文章:

&quot 品色堂永远免费的论坛

Russian media: Russia "rapid" signed 20 agreements worth $1 billion 300 million for the latest news about the Russo Japanese Russian satellite network criterion, the Russian Far East Development Minister Alexander galuska? Believes that the main premise for the successful development of relations between Russia and Japan is to separate territorial and economic cooperation. He said: "in the East Economic Forum, the peace treaty was signed and the territorial issue was separated from the economic cooperation and development. I believe that this will not only be fruitful, it will be the only possible way." Alexander · said on the 7 day; galuschka at a press conference in Tokyo, Russia and Japan signed 20 agreements in the East Economic Forum upside, the total value of 82 billion 800 million rubles ($1 billion 300 million). "At the Eastern Economic Forum, Russia and Japan signed agreements on 20 projects, with a total value of 82 billion 860 million rubles, equivalent to $1 billion 300 million." He spoke highly of the wishes of the Japanese side to carry out concrete and specific work for the development and cooperation with Russia in the Far East federal region. Galuschka explain their reasons in the East Economic Forum closing immediately after Japan said: "we are ready to respond quickly, establish effective dialogue. We highly rated the development of this dialogue. The dialogue on the East Economic Forum has developed very rapidly. Second days after the end of the talks, on Sunday, we sat down to write everything down, that we are ready to put our case to the Japanese side, so I decided not to waste a day." For a long time, Russia Japan relations have been overshadowed by the absence of a peace treaty. Japan bilateral border treaty 1855 Russia signed on as the basis, demanded the return of Etorofu Island, after the island country, Shikotan and Habomai islands, and will be returned to the island as a peace treaty with Russia, since the end of World War II has failed to sign the treaty. Moscow’s position is that the South Kuril Islands were incorporated into the Soviet territory according to the results of World War II, and Russia had indisputable sovereignty over it.  ? How about losing stocks? Look here, whether you fry A shares, U.S. stocks, gold or foreign exchange, where you can get the most accurate investment intelligence. Attention to WeChat public number [Wall Street intelligence] (micro signal: iMarkets) trading tired? See here, gather global famous media headlines, broaden investors trading vision. The headlines that make money are real headlines. Focus on WeChat public number [global headlines today (micro signal: ifeng_igold) 俄媒:日俄“迅猛”签订20项协议 价值13亿美元 日俄谈判据俄罗斯卫星网最新消息,俄罗斯远东发展部部长亚历山大?加卢什卡认为,俄日关系成功发展的主要前提是把领土和经济合作问题分开。他说:“在东方经济论坛上把和平条约签署及领土问题与经济合作发展问题分开。我相信,这将不仅是富有成果,也将是唯一可能的办法。” 亚历山大·加卢施卡7日在东京举行的记者会上表示,俄日两国在东方经济论坛上攻签订20份协议,总价值828亿卢布(约合13亿美元)。加卢施卡说:“东方经济论坛上俄罗斯和日本就20个项目签订了协议,总价值828.6亿卢布,相当于13亿美元。”他高度评价日方为与俄方在远东联邦区发展合作开展内容充实具体的工作的意愿。加卢施卡解释自己在东方经济论坛闭幕后随即访日的原因时说:“我们也准备好迅速反应,建立高效对话。我们高度评级这一对话的发展情况。东方经济论坛上对话发展得非常迅猛。谈判结束后的第二天,周日的时候,我们坐下来,把一切都写下来后,发现我们已经准备好对日方提出我方的对案,于是决定一天也不浪费。”长期以来俄日关系因没有签署和平条约蒙上阴影。日本以1855年俄日签订的双边贸易边界条约为依据, 要求归还择捉岛、国后岛、色丹岛和齿舞岛,并将归还上述四个岛屿作为与俄方签订和平条约的条件,二战结束以来一直未能签署该条约。莫斯科的立场是,南千岛群岛根据二战结果并入苏联版图,俄方对其拥有无可争辩的主权。  炒股亏了怎么办?看这里,无论你炒A股、美股、黄金还是外汇,在这里能够获得最精准的投资情报。关注微信公众号【华尔街情报】(微信号:iMarkets)交易累了怎么办?看这里,汇聚全球知名媒体头条,拓宽投资者交易视野。能赚钱的头条才是真头条。关注微信公众号【今日全球头条】(微信号:ifeng_igold)相关的主题文章: