38 yuan Jie the Yonsei unknown PAP Maoni sopor aeternus

38 yuan Jie the Yonsei unknown "PAP" Maoni a sales of imported milk at low temperature, in the electronic business platform under the banner of "PAP" signs of sales, but the flagship store staff has made it clear that high temperature sterilized milk products. High temperature pasteurized milk means no cold chain transportation and storage, but this product is refrigerated in accordance with low temperature milk standards. Pasteurized milk or milk at room temperature? Do you really need cold chain treatment? The two major contradictions focus on the import of dairy products Yonsei this star body, so that consumers feel puzzled, but also for the industry of the product is worth doubt. Low temperature pasteurized milk is not open taobao.com input "Yonsei milk" six words, one can find 7 page product links, many shops for a description of the product is "pasteurized pure milk ranch fresh" or "fresh pasteurized pure milk". There are consumers to Beijing Business Daily reporter reflects, buy this product Chong is "import" and "PAP" two advantages. Pasteurized milk refers to the raw milk as raw material, pasteurized milk processing, but also because of pasteurization sterilization technology is different from the normal temperature milk. Pasteurization technology refers to the prescribed time, the use of 72-85 constant temperature sterilization, in the killing of harmful bacteria in milk at the same time, intact preservation of nutrients and pure taste. Pasteurized milk has a short storage time and requires cold chain transportation and storage due to its low temperature sterilization and retention of certain active components. It is worth mentioning that, because of the two characteristics of fresh and nutritious, pasteurized milk is more and more popular with consumers. Therefore, the subdivision of liquid milk is also frequently coveted by foreign brands. Although the Yonsei under the banner of "pasteurized" propaganda in many shops, but it is worth mentioning that, unlike other imported or domestic production of pasteurized milk, the product of the bottle is not marked on the "PAP" word, nor do the product description of sterilization technology. Beijing Business Daily reporter contacted the flagship store and the general dealer Li Mei (Shanghai) Investment Co., Ltd., the answer is contrary to the Taobao sellers propaganda. "Yonsei is used in high temperature sterilization technology." Two aspects of the relevant personnel categorically denied the "pasteurized milk" said. Have a clear high temperature sterilization, Beijing Daily reporter from the dealer and the flagship store staff at that, Yonsei consumers do not think like that, is pasteurized milk. This shows that many sellers have misled consumers. Anonymous insiders pointed out: "the purchase channels on the electronic business platform is diverse, not necessarily every seller is familiar with the technology behind the product, but take the concept of PAP sign, itself is the flicker of consumers."." If it is not pasteurized milk but packaged as pasteurized milk wrong behavior attributed to the seller of electricity, then obviously the use of high temperature sterilization technology, why in transportation and sales process to do cold chain processing? There are industry experts, currently on the market to see the difference between the pasteurized milk and milk at room temperature in different sterilization technology, the former belongs to low-temperature sterilization, therefore in milk preservation of some active substances, keep the short time, the cold chain processing; and the normal temperature milk consumers are familiar with is after hyperther.

揭38元 升的韩国延世不为人知的“巴氏”猫腻一款热销的原装进口低温奶,在电商平台上打着“巴氏”的招牌销售,但是旗舰店的工作人员却明确表示产品系高温杀菌乳。高温杀菌乳意味着并不需要冷链运输、储藏,但是这款产品却遵照低温奶标准进行冷藏处理,到底是巴氏奶还是常温奶?是否真正需要冷链处理?两大矛盾聚焦在了韩国延世这款明星进口奶产品身上,让消费者感到摸不着头脑,也让业内人士对该产品的物有所值表示怀疑。并非低温巴氏奶打开淘宝网输入“韩国延世牛奶”六个字,可以找到7个页面的产品链接,其中不少店铺对于产品的描述都是“巴氏新鲜纯牧场牛奶”或“巴氏新鲜纯牛奶”。有消费者向北京商报记者反映,买这款产品冲的就是“进口”和“巴氏”两大优势。巴氏奶指的是以新鲜牛奶为原料,采用巴氏杀菌法加工而成的牛奶,也是因为巴氏的灭菌技术不同而区别于常温奶。巴氏灭菌技术是指在规定的时间内,采用72-85℃的恒温杀菌,在杀灭牛奶中有害菌群的同时完好地保存了营养物质和纯正口感。由于是低温杀菌且保留一定的活性成分,巴氏奶的保存时间短且需要全程冷链运输和储藏。值得一提的是,也正因有新鲜和营养这两大特点,巴氏奶越来越受消费者欢迎。因此,该液态奶的细分领域也被国外品牌所频频觊觎。虽然韩国延世打着“巴氏”的宣传出现在众多店铺里,但是值得一提的是,不同于其他国外进口或者本土生产的巴氏奶,该产品的瓶身上并未标注“巴氏”两字,产品也没有对杀菌技术做说明。北京商报记者进而联系到该品牌旗舰店以及总经销商利质美(上海)投资有限公司,得到的答案却与淘宝卖家们所宣传的相互矛盾。“韩国延世采用的是高温灭菌技术。”两方面的相关人员明确否认了“巴氏奶”一说。已明确高温杀菌北京商报记者从总经销商处和旗舰店工作人员处得知,韩国延世并非消费者所认为的那般,是巴氏奶。这也就说明,很多电商卖家已经误导了消费者。有不具名行业人士指出:“电商平台上的进货渠道多种多样,未必每一个卖家都熟悉产品背后的技术,但是拿巴氏的概念打招牌,本身就是对消费者的忽悠。”如果将不是巴氏奶却包装成巴氏奶的错误行为归咎于电商卖家,那么明明采用了高温灭菌技术,为何还要在运输、销售过程中做冷链处理呢?有行业专家介绍,目前市场上看到的巴氏奶与常温奶之间的区别就在于灭菌技术不同,前者属于低温灭菌,因此在牛奶中保留了部分活性物质,要求保存时间短、冷链处理;而消费者所熟悉的常温奶是经过高温灭菌(通常为135-150℃下加热2-3秒),瞬间灭菌在杀灭细菌和微生物的同时,能够最大限度地保护牛奶的营养和口味。常温奶通常采用无菌复合纸包装,无需冷藏和防腐剂就可以使牛奶在常温下拥有较长货架期,此类奶也被称为UHT奶。韩国延世总经销商处的工作人员向北京商报记者进一步解释称:“低温运输、销售与灭菌技术并无关系,采用的到底是何种灭菌技术需要技术人员解释。”但截至记者发稿,对方未做进一步回应。乳业专家宋亮向北京商报记者介绍,韩国延世也有可能采用了超巴氏的UP技术。“UP是指在超高温130℃以上瞬间杀菌,然后迅速进行冷却,保质期可达20-30天,但是这一技术导致的结果就是已经经过了高温灭菌,与巴氏奶72-75℃灭菌是完全不同的工艺,产品中的活性营养物质也有所不同。因此也只能被称为伪巴氏。”常温技术低温价格在行业人士看来,随着低温奶知识的普及和提高,高温灭菌与低温处理的矛盾是韩国延世需要向消费者明确说明的,若无法解释这一点,会影响产品的后期销售。“当然,也有一种可能是,低温运输、销售与产品的包装有关,不同于其他常温奶,韩国延世使用的是瓶体包装,此类包装可能对保质期和温度处理有要求。不过,如果只是因为包装才做了冷链处理的话,消费者也没有必要多花钱买低温包装了,还不如去选购一些进口的常温奶或者国产的巴氏奶。”上述不具名业内人士称。正如该人士所称,韩国延世的售价与本土巴氏奶有所差距。在同一家超市韩国延世1L装售价38.9元,而三元极致有机鲜牛奶240ml装售价7.5元,若换算成1L,售价也仅在30元左右。此外,在该超市1L装进口常温奶的价格也仅在10-15元不等。宋亮此前向北京商报记者介绍:“实际上,进口巴氏奶的成本并不算很高,以澳大利亚的巴氏奶进入中国市场为例,加上昂贵的空运成本,一升巴氏奶的成本只在20元左右,最终销售价格也并不会太贵。”相对于此,韩国延世是通过海运运输的,即便需要冷链,成本也并不会比空运贵。另值得一提的是,韩国延世瓶体明确标注,产品类型为:调制乳。据悉,调制牛奶是在生牛乳的基础上添加其他原料或营养强化物质,采用适当的杀菌或灭菌等工艺制成的液体产品,含乳量不低于80%,这也是区别于纯牛奶的一点,对于生牛乳具体含量的问题,北京商报记者分别向该品牌旗舰店以及总经销商处进行咨询,但是对方均未给出回复。相关的主题文章: