Fan Bingbing sued the Xi Shi furniture using portrait of claim 5 million awarded 150 thousand fake goods to grab the market by endorsement. Fan Bingbing believed that the factory without his portrait online selling furniture, Fan Bingbing sued the Shaoxing Xi Shi furniture decoration Co. Ltd. (hereinafter referred to as the Xi Shi furniture), and claims the economic loss of 5 million yuan. The reporter learned yesterday, Chaoyang Court Beauty Furniture 150 thousand yuan compensation for Fan Bingbing. Fan Bingbing claimed that it is a well-known film and television actor, who starred in "Princess", "Wu legend" and many other well-known film and television drama, the portrait has great commercial value. The Xi Shi furniture official web page and other pages, Fan Bingbing found his portrait was used to sell furniture, the article on the topic of "Xi Shi and Fan Bingbing furniture combination", and that "the future will create the first national brand". In the portrait of Fan Bingbing next to the picture, but also printed "Xi Shi mattress" and "Xi Shi" trademark. Fan Bingbing believes that Xi Shi furniture is the unauthorized use of his image without their permission to use their fame to do advertising, which allow consumers to consider the association and Xi Shi furniture, reduce the social evaluation of their own, violated the portrait rights and reputation of their own, it petitioned the court sentenced Xi Shi to make the furniture to stop infringement, apology immediately advertising, and their relevant removed, and compensation for economic loss of 5 million yuan. In order to prove their endorsement fee income, Fan Bingbing also submitted from January 1, 2015 to December 31, 2016 (a last year and a year) image endorsement contract. The case hearing, Xi Shi furniture did not appear in court, did not reply. Chaoyang Court found, Xi Shi furniture act has infringed upon the rights of Fan Bingbing, it should be an apology to Fan Bingbing. Finally, combined with the degree of beauty, furniture tort page, Fan Bingbing’s popularity and may benefit from the situation, the court discretion Beauty Furniture compensation Fan Bingbing the economic losses of 150 thousand yuan, and issued in the country’s media apology to Fan Bingbing. More exciting content to pay attention to WeChat search public number: Tencent Finance (financeapp).